NRI CENTRE
Welcome to NRI Centre. We have made an attempt here to furnish important features applicable to Non-Resident Indians (NRI) and People of Indian Origin having foreign nationality and residing in foreign countries. (PIO).
Before entering to technical part of the subject we wish you to know the concept of insurance clearly; to identify the proper type of policy; to know the premium structure of the policy and to get the doubts, if any, on our different insurance plans clarified through your agent or LIC Branch Office.
Monday, August 9, 2010
Sunday, July 18, 2010
The Life Insurance Corporation of India
The Life Insurance Corporation of India (LIC) is the largest life insurance company in India fully owned by the Government of India.
LIC has assets estimated of 8 Trillion Rupees (or about $170 Billion dollars) and has a network of around 1.2 million of its agents for soliciting life insurance business from the public.
LIC has more than 2048 branches and offices in various cities and towns of India.
LIC has invited applications for recruitment of 5578 Apprentice Development Officers for its 8 Zonal and various Divisional Offices/branches across India.
LIC has assets estimated of 8 Trillion Rupees (or about $170 Billion dollars) and has a network of around 1.2 million of its agents for soliciting life insurance business from the public.
LIC has more than 2048 branches and offices in various cities and towns of India.
LIC has invited applications for recruitment of 5578 Apprentice Development Officers for its 8 Zonal and various Divisional Offices/branches across India.
Friday, July 16, 2010
Max New York Life Insurance
Max New York Life Insurance Company Limited is a joint venture between Max India Limited, which is a one of India's leading multi-business corporate, and New York Life International, which is a Fortune 100 company & global expert in life insurance. Max New York Life Insurance started its commercial operations in India in 2001. It is the first life insurance company in India to be awarded the IS0 9001:2000 certification. The company has around 133 offices all over the country.
Max New York Life offers a variety of flexible products covering both life and health insurance including 8 riders that can be customized to over 800 combinations which enable the customers to choose the policy that suits their needs. Max New York Life also offers 6 products and 7 riders in group insurance business. The company has a plan for every need, designed as to meet your long term financial goals & aspirations. They help you fulfilling your dreams & commitments. The list of few plans provided by Max New York Life Insurance Company Limited is given below:
Max New York Life offers a variety of flexible products covering both life and health insurance including 8 riders that can be customized to over 800 combinations which enable the customers to choose the policy that suits their needs. Max New York Life also offers 6 products and 7 riders in group insurance business. The company has a plan for every need, designed as to meet your long term financial goals & aspirations. They help you fulfilling your dreams & commitments. The list of few plans provided by Max New York Life Insurance Company Limited is given below:
ING Vysya Life Insurance
Established in India in September 2001, ING Vysya Life Insurance Company Limited is a joint venture between Vysya Bank, which is one of the largest private sector banks in India, and ING Insurance Co., which is the world's second largest life insurance company. This private life insurance company has around 140 branches all over India, with head office in Bangalore. ING Vysya Life Insurance Co. has around 3000 employees with over 21,000 sales insurance agents and brokers. ING Vysya Life presently has around 4.5 lakh customers, and is making a total income of Rs. 400 crore.
ING Vysya Life Insurance gives you an opportunity to fulfill your responsibilities towards your family. The ING Vysya Life protection plans provide financial security to your family in your absence. This company also provides special policies, such as, Children's Plans; Retirement Plans; Investment Plans and Savings Plans, which help you to secure your future financially. It also provides Life Insurance, Medical Insurance, General Insurance, Long-Term Care Insurance, Group Insurance, Company Insurance and Financial Services Insurance Products.
The mutual funds of ING Vysya Insurance are available with all the company branches, insurance agents and brokers. ING Vysya Life Insurance Ltd. Also offers online premium payment facility. For premium cheque payments, drop boxes are also available at all the branches. Given here is a comprehensive list of various insurance policies & saving plans offered by ING Vysya Insurance Company:
ING Vysya Life Insurance gives you an opportunity to fulfill your responsibilities towards your family. The ING Vysya Life protection plans provide financial security to your family in your absence. This company also provides special policies, such as, Children's Plans; Retirement Plans; Investment Plans and Savings Plans, which help you to secure your future financially. It also provides Life Insurance, Medical Insurance, General Insurance, Long-Term Care Insurance, Group Insurance, Company Insurance and Financial Services Insurance Products.
The mutual funds of ING Vysya Insurance are available with all the company branches, insurance agents and brokers. ING Vysya Life Insurance Ltd. Also offers online premium payment facility. For premium cheque payments, drop boxes are also available at all the branches. Given here is a comprehensive list of various insurance policies & saving plans offered by ING Vysya Insurance Company:
ICICI Prudential Life Insurance
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, which is one of India's foremost financial services companies, and Prudential plc, which is a leading international financial services group headquartered in the United Kingdom. ICICI Prudential began the operations in December 2000. Today, this company has over 2100 branches, which include 1,116 micro-offices, over 290,000 advisors and 18 banc assurance partners.
ICICI Prudential Life Insurance Company is the first life insurer in India that received a National Insurer Financial Strength rating of AAA (Ind) from Fitch ratings. ICICI Prudential has been voted as India's Most Trusted Private Life Insurer for three consecutive years. ICICI Prudential Life Insurance Company has various insurance plans that have been designed for different individuals, as every individual has different insurance needs. Given below is a list of plans provided by ICICI Prudential Life Insurance Company:
ICICI Prudential Life Insurance Company is the first life insurer in India that received a National Insurer Financial Strength rating of AAA (Ind) from Fitch ratings. ICICI Prudential has been voted as India's Most Trusted Private Life Insurer for three consecutive years. ICICI Prudential Life Insurance Company has various insurance plans that have been designed for different individuals, as every individual has different insurance needs. Given below is a list of plans provided by ICICI Prudential Life Insurance Company:
HDFC Standard Life Insurance
Established on 14th August 2000, HDFC Standard Life Insurance Co. Ltd. is a joint venture between Housing Development Finance Corporation Limited (HDFC Limited) - India's leading housing finance institution, and a Group Company of the Standard Life Plc, UK. The Company is one of leading private insurance companies, offering a range of individual and group insurance solutions, in India. Being a joint venture of top financial services groups, HDFC Standard Life has adequate financial expertise to manage long-term investments safely and resourcefully.
HDFC Standard Life Insurance offers a range of individual and group solutions, which can be easily personalized to specific needs. Its group solutions have been planned to offer complete flexibility, together with a low charging structure. As of 31 December, 2008, the Company's new business premium income stood at Rs. 1,839.70 Crores; it has covered over 812,811 lives so far. Given below is a comprehensive list of policies and products on offer by HDFC Standard Life Insurance:
HDFC Standard Life Insurance offers a range of individual and group solutions, which can be easily personalized to specific needs. Its group solutions have been planned to offer complete flexibility, together with a low charging structure. As of 31 December, 2008, the Company's new business premium income stood at Rs. 1,839.70 Crores; it has covered over 812,811 lives so far. Given below is a comprehensive list of policies and products on offer by HDFC Standard Life Insurance:
Birla Sun Life Insurance
Birla Sun Life Insurance Co. Ltd. is a joint venture between Aditya Birla Group, an Indian multinational corporation, and Sun Life Financial Inc, a leading global insurance company. Birla Sun Life Insurance is distinguished as the first company in the sector of financial solutions to begin Business Continuity Plan. This insurance company has pioneered the unique Unit Linked Life Insurance Solutions in India. Within 4 years of its launch, BSLI became one of the leading players in the industry of Private Life Insurance Scheme.
Birla Sun Life Insurance believes in passion, integrity, speed, commitment and seamlessness. The mission of the company is to help people with risk management. It also helps in managing the financial situation of firms as well as individuals. Here is given a comprehensive list of policies and products offered by Birla Sun Life Insurance Co. Ltd.
Birla Sun Life Insurance believes in passion, integrity, speed, commitment and seamlessness. The mission of the company is to help people with risk management. It also helps in managing the financial situation of firms as well as individuals. Here is given a comprehensive list of policies and products offered by Birla Sun Life Insurance Co. Ltd.
Insurance Companies in India
In India, Insurance is a national matter, in which life and general insurance is yet a booming sector with huge possibilities for different global companies, as life insurance premiums account to 2.5% and general insurance premiums account to 0.65% of India's GDP. The Indian Insurance sector has gone through several phases and changes, especially after 1999, when the Govt. of India opened up the insurance sector for private companies to solicit insurance, allowing FDI up to 26%. Since then, the Insurance sector in India is considered as a flourishing market amongst global insurance companies. However, the largest life insurance company in India is still owned by the government.
The history of Insurance in India dates back to 1818, when Oriental Life Insurance Company was established by Europeans in Kolkata to cater to their requirements. Nevertheless, there was discrimination among the life of foreigners and Indians, as higher premiums were charged from the latter. In 1870, Indians took a sigh of relief when Bombay Mutual Life Assurance Society, the first Indian insurance company covered Indian lives at normal rates. Onset of the 20th century brought a drastic change in the Insurance sector.
In 1912, the Govt. of India passed two acts - the Life Insurance Companies Act, and the Provident Fund Act - to regulate the insurance business. National Insurance Company Ltd, founded in 1906, is the oldest existing insurance company in India. Earlier, the Insurance sector had only two state insurers - Life Insurers i.e. Life Insurance Corporation of India (LIC), and General Insurers i.e. General Insurance Corporation of India (GIC). In December 2000, these subsidiaries were de-linked from parent company and were declared independent insurance companies: Oriental Insurance Company Limited, New India Assurance Company Limited, National Insurance Company Limited and United India Insurance Company Limited.
The history of Insurance in India dates back to 1818, when Oriental Life Insurance Company was established by Europeans in Kolkata to cater to their requirements. Nevertheless, there was discrimination among the life of foreigners and Indians, as higher premiums were charged from the latter. In 1870, Indians took a sigh of relief when Bombay Mutual Life Assurance Society, the first Indian insurance company covered Indian lives at normal rates. Onset of the 20th century brought a drastic change in the Insurance sector.
In 1912, the Govt. of India passed two acts - the Life Insurance Companies Act, and the Provident Fund Act - to regulate the insurance business. National Insurance Company Ltd, founded in 1906, is the oldest existing insurance company in India. Earlier, the Insurance sector had only two state insurers - Life Insurers i.e. Life Insurance Corporation of India (LIC), and General Insurers i.e. General Insurance Corporation of India (GIC). In December 2000, these subsidiaries were de-linked from parent company and were declared independent insurance companies: Oriental Insurance Company Limited, New India Assurance Company Limited, National Insurance Company Limited and United India Insurance Company Limited.
LIC
The Life Insurance Corporation of India (LIC) is the largest life insurance company in India and also the country's largest investor.; it is fully owned by the Government of India. It also funds close to 24.6% of the Indian Government's expenses. It was founded in 1956.
Headquartered in Mumbai, which is considered the financial capital of India, the Life Insurance Corporation of India currently has 8 zonal Offices and 101 divisional offices located in different parts of India, at least 2048 branches located in different cities and towns of India along with satellite Offices attached to about some 50 Branches, and has a network of around one million and 200 thousand agents for soliciting life insurance business from the public
Headquartered in Mumbai, which is considered the financial capital of India, the Life Insurance Corporation of India currently has 8 zonal Offices and 101 divisional offices located in different parts of India, at least 2048 branches located in different cities and towns of India along with satellite Offices attached to about some 50 Branches, and has a network of around one million and 200 thousand agents for soliciting life insurance business from the public
Thursday, July 8, 2010
Shaadi
Shaadi one of India's best known brands and the world's largest matrimonial service was founded with a simple objective - to help people find happiness. The company pioneered online matrimonials in 1996 and continues to lead the exciting matrimony category after more than a decade. By redefining the way people meet for marriage, Shaadi has created a world-renowned service that has touched over 20 million people.
American Beauty
"American Beauty" is tour de force cinema. Sam Mendes' brilliant debut feature depicts a web of characters who yearn for their own 'American Dream' - yet, in the end, only one character truly attains it.
Having seen "Happiness" only recently, I could not help but draw comparisons: both films centre around a microcosm of society in which the people, in their own unique way, all strive to be successful or simply 'happy'. But here the similarities end: the characters in "Happiness" undergo a self-realisation process through which they become increasingly aware of their meaningless existence, and go on to wallow in their own depravity. "Happiness" shows no signs of redemption; whereas in "American Beauty" the audience is offered a sense of hope, of salvation, though the characters must endure a similar fate, or more accurately, they must endure the way of life in which they are trapped.
The pivotal character upon which this theme centres, is the father Lester, played impeccably by Kevin Spacey. He is presented to us as a bit of a loser who plays the subjugated figure in the home and at work. He appears resigned to an unhappy life in which he is treated badly by his wife and daughter and his boss at work. Seemingly beyond redemption, Lester transforms from being a loser.
Mendes portrays this transformation admirably well: he shows Lester on his 'path to enlightenment' pushed up against a grim background of suburbanite existence. These early scenes are well balanced, forming a steady rhythm of TV commercial-like vignettes which prove very comical, if at times unsettling. As Lester reflects in the film: "My life is like a commercial". And how this rings true: like in "Happiness", all the characters hide underneath this veneer of normality and respectability, yet they are all revealed to be nothing but the opposite: depressed, depraved and desperate.
Lester's wife, played by Annette Benning, is the most success-driven character in the story which renders her the most hopeless in the film's tone of moral conviction. "In order to be successful in life one must project the appearance of success" is the maxim she adopts from the 'king' of real estate, Buddy King. It is a phrase which resonates throughout the film: for Benning's pawn, life is all about keeping-up appearances. This is where Lester differs from her: his emancipation is enabled by him discarding the constraints of 'normal life' and following what his heart desires.
Lester is the catalyst in this narrative in which the ancillary characters either follow suit (as does his daughter and Ricky) or pay the price (as does his wife and the Colonel). The irony inherent in this film, and it grows with resonance as the film draws to a conclusion, is that the only character who truly becomes free must sacrifice everything in order to achieve it. Yet it is through his sacrifice that he is able to afford the surviving characters a glimpse of hope in life.
This film left me gasping for air: its hyper-realism conveys, at the same time, a portrait of the suburban comedy, a jolting-shock of realisation, and a cathartic sense of hope. Mendes depicts a certain people who, to varying degrees, all strive for a certain 'American Dream', yet so few actually attain it. Though whilst one may have difficulty with tagging this film with the 'feel good' label, the beauty of "American Beauty" is that it sits half-way between a desperate cry for help and a reassuring sense of happiness and fulfilment and that is cinema at its best.
Having seen "Happiness" only recently, I could not help but draw comparisons: both films centre around a microcosm of society in which the people, in their own unique way, all strive to be successful or simply 'happy'. But here the similarities end: the characters in "Happiness" undergo a self-realisation process through which they become increasingly aware of their meaningless existence, and go on to wallow in their own depravity. "Happiness" shows no signs of redemption; whereas in "American Beauty" the audience is offered a sense of hope, of salvation, though the characters must endure a similar fate, or more accurately, they must endure the way of life in which they are trapped.
The pivotal character upon which this theme centres, is the father Lester, played impeccably by Kevin Spacey. He is presented to us as a bit of a loser who plays the subjugated figure in the home and at work. He appears resigned to an unhappy life in which he is treated badly by his wife and daughter and his boss at work. Seemingly beyond redemption, Lester transforms from being a loser.
Mendes portrays this transformation admirably well: he shows Lester on his 'path to enlightenment' pushed up against a grim background of suburbanite existence. These early scenes are well balanced, forming a steady rhythm of TV commercial-like vignettes which prove very comical, if at times unsettling. As Lester reflects in the film: "My life is like a commercial". And how this rings true: like in "Happiness", all the characters hide underneath this veneer of normality and respectability, yet they are all revealed to be nothing but the opposite: depressed, depraved and desperate.
Lester's wife, played by Annette Benning, is the most success-driven character in the story which renders her the most hopeless in the film's tone of moral conviction. "In order to be successful in life one must project the appearance of success" is the maxim she adopts from the 'king' of real estate, Buddy King. It is a phrase which resonates throughout the film: for Benning's pawn, life is all about keeping-up appearances. This is where Lester differs from her: his emancipation is enabled by him discarding the constraints of 'normal life' and following what his heart desires.
Lester is the catalyst in this narrative in which the ancillary characters either follow suit (as does his daughter and Ricky) or pay the price (as does his wife and the Colonel). The irony inherent in this film, and it grows with resonance as the film draws to a conclusion, is that the only character who truly becomes free must sacrifice everything in order to achieve it. Yet it is through his sacrifice that he is able to afford the surviving characters a glimpse of hope in life.
This film left me gasping for air: its hyper-realism conveys, at the same time, a portrait of the suburban comedy, a jolting-shock of realisation, and a cathartic sense of hope. Mendes depicts a certain people who, to varying degrees, all strive for a certain 'American Dream', yet so few actually attain it. Though whilst one may have difficulty with tagging this film with the 'feel good' label, the beauty of "American Beauty" is that it sits half-way between a desperate cry for help and a reassuring sense of happiness and fulfilment and that is cinema at its best.
TV channels
TVU features the largest collection of the highest quality live Indian TV channels, direct from India.
Live Indian news channels on TVU include: Star Majha, TV9 Telugu, TV1 Telugu, TV5 Telugu, TV9 Mumbai, News 9, Indiavision, TV9 Gujarati, TV9 Kannada, Manorama News, and hmtv. Indian entertainment channels include RVR Movies, IPL Cricket, ICC Cricket and more.
Watching live Indian TV channels on TVU on the PC and Mac is always free, and available 24/7.
You can also choose to subscribe to our Personal Video Recorder feature, which will allow you to record the Indian show you’re watching, or record a future program by channel and time.
You can also get your live Indian TV on the go, wherever you go, on your iPhone – ranked as the 35th top paid App in the iTunes App Store, your live Indian TV is available through TVUPlayer for the iPhone, as well as TVULite for the iPhone.
Live Indian news channels on TVU include: Star Majha, TV9 Telugu, TV1 Telugu, TV5 Telugu, TV9 Mumbai, News 9, Indiavision, TV9 Gujarati, TV9 Kannada, Manorama News, and hmtv. Indian entertainment channels include RVR Movies, IPL Cricket, ICC Cricket and more.
Watching live Indian TV channels on TVU on the PC and Mac is always free, and available 24/7.
You can also choose to subscribe to our Personal Video Recorder feature, which will allow you to record the Indian show you’re watching, or record a future program by channel and time.
You can also get your live Indian TV on the go, wherever you go, on your iPhone – ranked as the 35th top paid App in the iTunes App Store, your live Indian TV is available through TVUPlayer for the iPhone, as well as TVULite for the iPhone.
Friday, July 2, 2010
Body Shampoo And Hair Shampoo
Body Shampoo And Hair Shampoo
Body Shampoo And Hair Shampoo
Amway Is A Entirely Owned Subsidiary Of Alticor Inc. Amway Products And Services Are Marketed Through ...
Body Shampoo And Hair Shampoo
Amway Is A Entirely Owned Subsidiary Of Alticor Inc. Amway Products And Services Are Marketed Through ...
Friday, June 25, 2010
Nomination
Nomination
At the time of opening an account, banks advise the customer to indicate the nominee to whom the amounts are payable in the event of death of depositor/s. The effect of a valid nomination is that in the event of death of the sole depositor or all depositors, the amount lying in the account will be returned to the nominee without any further legal formality.
At the time of opening an account, banks advise the customer to indicate the nominee to whom the amounts are payable in the event of death of depositor/s. The effect of a valid nomination is that in the event of death of the sole depositor or all depositors, the amount lying in the account will be returned to the nominee without any further legal formality.
Public Sector banks
Public Sector banks
These Banks are characterized by maiority ownership (51 % or more share capital) held by the Government of India. They account for (as at the end of March 2007) about 72% of the banking business of the country. The following is the further classification of Public sector banks
a. The State Bank Group:State Bank of India is the largest bank in India and has more than 1 0,000 branches. It has 7 associate banks namely State Bank of Patiala, State Bank of I ndore, State Bank of Bikaner and Jaipur, State Bank of Saurashtra, State Bank of Mysore, State Bank of Hyderabad and State Bank of Travancore. State Bank of India has many financial subsidiaries such as SBI Life Insurance Company, SBI Mutual Funds, SBI Factors, SBI DFHI, SBI Capitol Markets, and SBI Cards etc. The fist of subsidiaries is indicative of the variety of services that banks render these days.
b. Nationatised BanksNationalised Banks are twenty in number. This group has the largest numberof branches in metro! urban/rural areas throughout the country. [ach of these banks has very large branch network spread over all parts of the country, large deposits and assets base and performs all kinds of core and modern banking functions.
c. Regional Rural Banks (RRBs):Regional Rural Banks were started with a focus on rural development. These are also scheduled banks, but, unlike commercial banks, they are small localized banks operating at district level with 3 or 4 districts as there area of operation. RRBs have been sponsored by public sector banks. Their ownership/capitol is provided jointly by Central Government (50%), concerned State Government (1 5%) and the sponsoring public sector bank (35%). To ensure better viability, RRBs ore being merged at State level.
These Banks are characterized by maiority ownership (51 % or more share capital) held by the Government of India. They account for (as at the end of March 2007) about 72% of the banking business of the country. The following is the further classification of Public sector banks
a. The State Bank Group:State Bank of India is the largest bank in India and has more than 1 0,000 branches. It has 7 associate banks namely State Bank of Patiala, State Bank of I ndore, State Bank of Bikaner and Jaipur, State Bank of Saurashtra, State Bank of Mysore, State Bank of Hyderabad and State Bank of Travancore. State Bank of India has many financial subsidiaries such as SBI Life Insurance Company, SBI Mutual Funds, SBI Factors, SBI DFHI, SBI Capitol Markets, and SBI Cards etc. The fist of subsidiaries is indicative of the variety of services that banks render these days.
b. Nationatised BanksNationalised Banks are twenty in number. This group has the largest numberof branches in metro! urban/rural areas throughout the country. [ach of these banks has very large branch network spread over all parts of the country, large deposits and assets base and performs all kinds of core and modern banking functions.
c. Regional Rural Banks (RRBs):Regional Rural Banks were started with a focus on rural development. These are also scheduled banks, but, unlike commercial banks, they are small localized banks operating at district level with 3 or 4 districts as there area of operation. RRBs have been sponsored by public sector banks. Their ownership/capitol is provided jointly by Central Government (50%), concerned State Government (1 5%) and the sponsoring public sector bank (35%). To ensure better viability, RRBs ore being merged at State level.
Private sector banks
Private sector banks
a. Indian Private Sector banks
These are banks incorporated in India. Public and business houses are the major shareholders of these banks. Majority of these banks belong to the category of old generation private banks characterized by small balance sheet size, regional operations, traditional style of management and business activities. The other category of private sector banks is the new generation banks, incorporated post-1993. These banks are technology- driven, aggressive in business development and display a style of functioning comparable to foreign banks operating in India. These banks adopt a riety of delivery channels. Some of these have become big with merger and acquisition and now have country-wide operations.
b. Foreign Banks
These are the banks incorporated abroad but granted license by RBI to do banking business in India through their Indian branches. While the total number of foreign banks in India is larger than the total number of private sector banks, the branch network of these foreign banks is smaller and confined mostly to the metropolis/big commercial centres. Their operations are technology driven and a good part of their business comprises foreign exchange, export/import finance and merchant banking.
c. Local Area Banks
These are banks which have been given license to function in a given area and are not highly capitalized. There are only four Local Area Banks in the country.
a. Indian Private Sector banks
These are banks incorporated in India. Public and business houses are the major shareholders of these banks. Majority of these banks belong to the category of old generation private banks characterized by small balance sheet size, regional operations, traditional style of management and business activities. The other category of private sector banks is the new generation banks, incorporated post-1993. These banks are technology- driven, aggressive in business development and display a style of functioning comparable to foreign banks operating in India. These banks adopt a riety of delivery channels. Some of these have become big with merger and acquisition and now have country-wide operations.
b. Foreign Banks
These are the banks incorporated abroad but granted license by RBI to do banking business in India through their Indian branches. While the total number of foreign banks in India is larger than the total number of private sector banks, the branch network of these foreign banks is smaller and confined mostly to the metropolis/big commercial centres. Their operations are technology driven and a good part of their business comprises foreign exchange, export/import finance and merchant banking.
c. Local Area Banks
These are banks which have been given license to function in a given area and are not highly capitalized. There are only four Local Area Banks in the country.
Cooperative Banks
Cooperative Banks
1.Cooperative Banks are registered under the State Cooperative Act or the Multi State Cooperative bank with the Registrar of Cooperatives. Their main regulator is the State Government (or Central Government in cases of the cooperative banks operating in more than one State). The organizational structure and management set-up of cooperative banks is based on cooperative principles. It is observed that these banks are not professional in management as in the case of commercial banks.
2.Cooperative Banks are classified into Primary Cooperative Banks (Urban Cooperative Banks), Short Term Cooperative Banks (Agriculture Cooperative Banks) and Agriculture and Rural Development Bank (Land Mortgage Banks)
3.Cooperative banks’ size of assets/liabilities is much smaller as compared to commercial banks. Cooperative banks operate on ‘no profit no loss’ principle of cooperation and commercial banks operate with profit objective (for the shareholders).
1.Cooperative Banks are registered under the State Cooperative Act or the Multi State Cooperative bank with the Registrar of Cooperatives. Their main regulator is the State Government (or Central Government in cases of the cooperative banks operating in more than one State). The organizational structure and management set-up of cooperative banks is based on cooperative principles. It is observed that these banks are not professional in management as in the case of commercial banks.
2.Cooperative Banks are classified into Primary Cooperative Banks (Urban Cooperative Banks), Short Term Cooperative Banks (Agriculture Cooperative Banks) and Agriculture and Rural Development Bank (Land Mortgage Banks)
3.Cooperative banks’ size of assets/liabilities is much smaller as compared to commercial banks. Cooperative banks operate on ‘no profit no loss’ principle of cooperation and commercial banks operate with profit objective (for the shareholders).
Hybrid Deposits
Hybrid Deposits
These deposits are a combination of demand and fixed deposits, for meeting customer’s financial needs in a flexible manner. Hence these are hybrid deposits or flexi-deposits.e.g. Quantum Deposit Scheme of ICICI Bank, t’4ulti Option Deposit Scheme (MODS) of SBI.The flexi deposits show a fusion of demand and fixed deposits, as reflected from the following features of the product:
• Only one savings/current account is opened and the term deposits issued under the scheme are linked to the account. Banks do not issue deposit receipts but issue a statement of deposits to the customer. The fixed deposits are linked to the savings or current account such that once balance in savings/current account cross a pre-agreed level, such surplus amount is automatically transferred to fixed deposit account of a pre-determined maturity (usually one year) in the customer’s name, for higher interest earning. Similarly if the cheque issued in the savings/current account exceeds the balance in the account, but less than the total in all the accounts, the fixed deposits are automatically closed and the money credited to the savings/current account such that the cheque is honoured. It is also possible to partially close the fixed deposit accounts.
Thus, the main advantages of the flexi-deposits to a customer are
• Advantage of convenience: The customer opens only ore account (savings or current) under the scheme and need not come to the bank branch each time for opening term deposit accounts or for pre-paying/breaking term deposit for meeting the shortfall in the savings/current account.
• Advantage of higher interest earning: The customer earns higher interest on his surplus funds than is possible when he opens two separate accounts- savings and term deposits.
These deposits are a combination of demand and fixed deposits, for meeting customer’s financial needs in a flexible manner. Hence these are hybrid deposits or flexi-deposits.e.g. Quantum Deposit Scheme of ICICI Bank, t’4ulti Option Deposit Scheme (MODS) of SBI.The flexi deposits show a fusion of demand and fixed deposits, as reflected from the following features of the product:
• Only one savings/current account is opened and the term deposits issued under the scheme are linked to the account. Banks do not issue deposit receipts but issue a statement of deposits to the customer. The fixed deposits are linked to the savings or current account such that once balance in savings/current account cross a pre-agreed level, such surplus amount is automatically transferred to fixed deposit account of a pre-determined maturity (usually one year) in the customer’s name, for higher interest earning. Similarly if the cheque issued in the savings/current account exceeds the balance in the account, but less than the total in all the accounts, the fixed deposits are automatically closed and the money credited to the savings/current account such that the cheque is honoured. It is also possible to partially close the fixed deposit accounts.
Thus, the main advantages of the flexi-deposits to a customer are
• Advantage of convenience: The customer opens only ore account (savings or current) under the scheme and need not come to the bank branch each time for opening term deposit accounts or for pre-paying/breaking term deposit for meeting the shortfall in the savings/current account.
• Advantage of higher interest earning: The customer earns higher interest on his surplus funds than is possible when he opens two separate accounts- savings and term deposits.
Overdue Loans and NPA
Overdue Loans and NPA
Banks expectthat all the borrowers, who fake the loans, are prompt in payment of interest and repayment of principal amount. However, it is possible that on account of a number of reasons, the interest and principal may become defaulted or overdue. Thus, some portion of loans may turn into ‘non-performing assets’ (NPAs), which causes loss of income (interest not being paid or recovered) and in some cases loss of the amount lent. Lending, therefore, calls for good credit appraisal and requires adequate care, caution and supervision/monitoring, by the bank, to prevent loans turning overdue (past dues) and eventually into NPAs. Collection or recovery of dues/overdues is important for the sustainability of banks.
Banks expectthat all the borrowers, who fake the loans, are prompt in payment of interest and repayment of principal amount. However, it is possible that on account of a number of reasons, the interest and principal may become defaulted or overdue. Thus, some portion of loans may turn into ‘non-performing assets’ (NPAs), which causes loss of income (interest not being paid or recovered) and in some cases loss of the amount lent. Lending, therefore, calls for good credit appraisal and requires adequate care, caution and supervision/monitoring, by the bank, to prevent loans turning overdue (past dues) and eventually into NPAs. Collection or recovery of dues/overdues is important for the sustainability of banks.
Equated Monthly Instalment
Equated Monthly Instalment
The most commonly adopted method of repayment of loan now is EMI, where the principal and interest is repaid through equal monthly instalment over the fixed tenure of the loan. It is fixed on the basis of the loan amount, interest rate and the tenure of loan.
accounts where nominal interest is paid. Normally, business firms/companies open current accounts which facilitate larger number of transactions. In the case of individuals, and where commercial transactions are not involved, savings accounts are opened. In both these cases, the amount deposited is repayable back to the customer as and when needed. Current account and savings account are’a Iso known as demand deposits and customers can withdraw the funds by issuing cheques. Individuals can also draw cash in the AIMs.The accounts, where the savers can keep their funds for a longer time are called term deposits. Within term deposits, there could be variations, depending upon the need of the customer, like fixed deposits, recurring deposits, monthly income deposits, cumulative deposits etc. Unlike current and savings bank deposits, wherein the amount deposited with the banks are repayable an demand, in the case of term deposits, the amounts deposited are, normally, repayable only after the expiry of the agreed term/ period for which it is kept. There are, however, provisions for closing the account prematurely and withdrawing the amount, subject to certain penal interest stipulations. Term deposits constitute the largest portion of a bank’s funds, apart from its own capital.
The most commonly adopted method of repayment of loan now is EMI, where the principal and interest is repaid through equal monthly instalment over the fixed tenure of the loan. It is fixed on the basis of the loan amount, interest rate and the tenure of loan.
accounts where nominal interest is paid. Normally, business firms/companies open current accounts which facilitate larger number of transactions. In the case of individuals, and where commercial transactions are not involved, savings accounts are opened. In both these cases, the amount deposited is repayable back to the customer as and when needed. Current account and savings account are’a Iso known as demand deposits and customers can withdraw the funds by issuing cheques. Individuals can also draw cash in the AIMs.The accounts, where the savers can keep their funds for a longer time are called term deposits. Within term deposits, there could be variations, depending upon the need of the customer, like fixed deposits, recurring deposits, monthly income deposits, cumulative deposits etc. Unlike current and savings bank deposits, wherein the amount deposited with the banks are repayable an demand, in the case of term deposits, the amounts deposited are, normally, repayable only after the expiry of the agreed term/ period for which it is kept. There are, however, provisions for closing the account prematurely and withdrawing the amount, subject to certain penal interest stipulations. Term deposits constitute the largest portion of a bank’s funds, apart from its own capital.
Miscellaneous Services
Miscellaneous Services
In addition to the above-mentioned core functions, banks also render other services, which are useful to customer’s business firms and members of the society. These services include safe deposit lockers, safe custody of valuables, issuance of traveller’s cheques, letters of credit and guarantees, collection of outstation cheques/bills/hundies, furnishing opinion reports on their customers, agency services for government business, correspondents, trusteeship and executor’s business. Banks charge a commission or fee on such services, which provides them with non-interest income, which add to their profits.
In addition to the above-mentioned core functions, banks also render other services, which are useful to customer’s business firms and members of the society. These services include safe deposit lockers, safe custody of valuables, issuance of traveller’s cheques, letters of credit and guarantees, collection of outstation cheques/bills/hundies, furnishing opinion reports on their customers, agency services for government business, correspondents, trusteeship and executor’s business. Banks charge a commission or fee on such services, which provides them with non-interest income, which add to their profits.
Fixed and floating interest rates
nd Floating. Show older posts
Friday, April 23, 2010
Fixed and floating interest rates
In fixed rate, the rate of interest, once fixed, will not change during the entire period of loan. In floating rate, the rate of interest changes, depending upon the market conditions, subIetto the reset clause, if any, incorporated in the loan agreement. Thus, on every reset, the rate may increase or decrease.A fixed rate is when a bank issues a loan in which the ROl is fixed say 1 0% per annum for 5 years.A floating rate is when the lender asks the borrower to pay a rate of.interest say “inflation rate + 5%.” Here the rate of interest will be reset every half year based on the inflation rate prevailed in the previous half year. For example, if the 1 st half year Inflation is 5%. thenthe2nd half yeorrateof interestwillbe5% + 5% = 10%. lfthesecond HYinflation is 4% then the 3rd HY ROl will be 4% + 5% = 9%. The floating rates
Friday, April 23, 2010
Fixed and floating interest rates
In fixed rate, the rate of interest, once fixed, will not change during the entire period of loan. In floating rate, the rate of interest changes, depending upon the market conditions, subIetto the reset clause, if any, incorporated in the loan agreement. Thus, on every reset, the rate may increase or decrease.A fixed rate is when a bank issues a loan in which the ROl is fixed say 1 0% per annum for 5 years.A floating rate is when the lender asks the borrower to pay a rate of.interest say “inflation rate + 5%.” Here the rate of interest will be reset every half year based on the inflation rate prevailed in the previous half year. For example, if the 1 st half year Inflation is 5%. thenthe2nd half yeorrateof interestwillbe5% + 5% = 10%. lfthesecond HYinflation is 4% then the 3rd HY ROl will be 4% + 5% = 9%. The floating rates
FUNCTIONS OF BANKS
FUNCTIONS OF BANKS
1. Traditional Functions
a. Deposit-taking: A bank accepts money from its customers (members of the public). A customer can keep his/her monies in currentaccounts where no interest is payable (by the bank) or in savings
1. Traditional Functions
a. Deposit-taking: A bank accepts money from its customers (members of the public). A customer can keep his/her monies in currentaccounts where no interest is payable (by the bank) or in savings
Electronic Banking
Electronic Banking
In the wake of the recent strides in information and communication technologies, almost all of banking operations have been computerized by most commercial banks both in private and public sectors during the last ten years. Infact, the new generation private sector banks started their operations with IT advantage. Today, IT and computerization has been adopted for front-office operations where interaction with customers takes place, back-office operations such as internal accounting and book balancing and settlement of transactions with other branches and banks/institutions. Electronic banking has opened new banking channels like phone banking, internet banking, Credit Cards, ATM etc. In this background, modern banks look quite different from the traditional ‘brick and mortar’ branch banking. VMost importantly, Information Technology has brought about ‘anywhere and any time bank’ and contributed to the speed, accuracy and confidentiality of customers’ transactions, while enhancing customers’ convenience. The funds transfer and cheques clearing and collection of bills of exchange are also done electronically with accuracy, speed and safety. Internal house keeping is done accurately and much faster. The new banking channels have ensured that the customer need not necessarily go to the branches for cash withdrawal, deposit of cheques, obtaining account statement etc. but has access to other channels such as ATM, Card or internet.
In the wake of the recent strides in information and communication technologies, almost all of banking operations have been computerized by most commercial banks both in private and public sectors during the last ten years. Infact, the new generation private sector banks started their operations with IT advantage. Today, IT and computerization has been adopted for front-office operations where interaction with customers takes place, back-office operations such as internal accounting and book balancing and settlement of transactions with other branches and banks/institutions. Electronic banking has opened new banking channels like phone banking, internet banking, Credit Cards, ATM etc. In this background, modern banks look quite different from the traditional ‘brick and mortar’ branch banking. VMost importantly, Information Technology has brought about ‘anywhere and any time bank’ and contributed to the speed, accuracy and confidentiality of customers’ transactions, while enhancing customers’ convenience. The funds transfer and cheques clearing and collection of bills of exchange are also done electronically with accuracy, speed and safety. Internal house keeping is done accurately and much faster. The new banking channels have ensured that the customer need not necessarily go to the branches for cash withdrawal, deposit of cheques, obtaining account statement etc. but has access to other channels such as ATM, Card or internet.
BANK’S OBLIGATION TO MAINTAIN SECRECY OF ACCOUNTS
BANK’S OBLIGATION TO MAINTAIN SECRECY OF ACCOUNTS
When a person opens an account in a bank he/she is entitled to a reasonable assurance that information regarding the account remains a matter of knowledge only between the banker and the account holder. This is because, it is one of the principal duties of the banker to maintain complete secrecy of the status of the customer’s account. This obligation of the Bank to maintain secrecy continues even after the customer’s account is closed. If the banker makes an unwarranted disclosure of the status of account of the bank’s customer, the banker becomes liable to compensate the customer. However, the bank’s obligation of keeping the secrecy of the status of the customer’s account is qualified and not absolute. There are certain circumstances in which the banker is entitled or required to make disclosures about a customer’s account. Let us understand the conditions under which a banker is justified in making disclosure.Disclosures permitted by Law
(i) Under iaw: A Bank is justified to disclose any information about the customer’saccount when it is statutorily required to do so under
(a) Income Tax Act, 1961(Section 131 & Section 133(6)
(b) Companies Act, 1956 (Section 235 andSection 237)
(c) Bankers Book Evidence Act, 1891 (Section 4)
(d) ReserveBank of India Act, 1 937 (Section 26)
(e)(1) Foreign Exchange Management Act1973 (Section 11)
(f) Gift lax Act, 1958 (Section 36)
(ii) Under express or implied consent of the customer: When an account is opened with the bank, there is an implied contract between the customer and the Bank that the latter will not disclose information relating to his account without the customer’s consent. If however, a customer permits, this information can be disclosed. For example, the customer may permit giving information about his! her account to a prospective guarantor, or, customer. It is necessary to obtain the customer’s consent before disclosing the information. The consent can be expressed or implied.
(iii) Common courtesy among bankers: As per the practices/usages in the banking system (business) it is customary to share information about customers among the bankers, that whenever a bank makes inquiries with another bank, on matters such as proposed sureties or acceptors etc. An implied consent of the customer is presumed to exist therefor. However, such information is kept confidential at both the ends and adequate precautions should be taken while furnishing such information.
(iv) Disclosure in the bank’s interest: A bank can disclose information when it is essential to protect its own interest, legally. For instance, if there is any dispute between the customer and a banker, regarding balance standing in the account of the customer or if there is a loan default, then the bank will be justified in revealing the information to the guarantor or to a solicitor for initiating legal proceedings in the court of law.The sharing of information between a bank and its agent for collection purposes will fall under this head. It is necessary that the information shared with the agent is exclusive and not to put to other uses. Therefore the banks should take adequate care and due diligence in selecting the agents..
(v) Disclosure in Public/National interest: Banker may be required to make disclosure in the interest of the nation and public at large. Public interest may be reckoned only according to the prevailing circumstances.
When a person opens an account in a bank he/she is entitled to a reasonable assurance that information regarding the account remains a matter of knowledge only between the banker and the account holder. This is because, it is one of the principal duties of the banker to maintain complete secrecy of the status of the customer’s account. This obligation of the Bank to maintain secrecy continues even after the customer’s account is closed. If the banker makes an unwarranted disclosure of the status of account of the bank’s customer, the banker becomes liable to compensate the customer. However, the bank’s obligation of keeping the secrecy of the status of the customer’s account is qualified and not absolute. There are certain circumstances in which the banker is entitled or required to make disclosures about a customer’s account. Let us understand the conditions under which a banker is justified in making disclosure.Disclosures permitted by Law
(i) Under iaw: A Bank is justified to disclose any information about the customer’saccount when it is statutorily required to do so under
(a) Income Tax Act, 1961(Section 131 & Section 133(6)
(b) Companies Act, 1956 (Section 235 andSection 237)
(c) Bankers Book Evidence Act, 1891 (Section 4)
(d) ReserveBank of India Act, 1 937 (Section 26)
(e)(1) Foreign Exchange Management Act1973 (Section 11)
(f) Gift lax Act, 1958 (Section 36)
(ii) Under express or implied consent of the customer: When an account is opened with the bank, there is an implied contract between the customer and the Bank that the latter will not disclose information relating to his account without the customer’s consent. If however, a customer permits, this information can be disclosed. For example, the customer may permit giving information about his! her account to a prospective guarantor, or, customer. It is necessary to obtain the customer’s consent before disclosing the information. The consent can be expressed or implied.
(iii) Common courtesy among bankers: As per the practices/usages in the banking system (business) it is customary to share information about customers among the bankers, that whenever a bank makes inquiries with another bank, on matters such as proposed sureties or acceptors etc. An implied consent of the customer is presumed to exist therefor. However, such information is kept confidential at both the ends and adequate precautions should be taken while furnishing such information.
(iv) Disclosure in the bank’s interest: A bank can disclose information when it is essential to protect its own interest, legally. For instance, if there is any dispute between the customer and a banker, regarding balance standing in the account of the customer or if there is a loan default, then the bank will be justified in revealing the information to the guarantor or to a solicitor for initiating legal proceedings in the court of law.The sharing of information between a bank and its agent for collection purposes will fall under this head. It is necessary that the information shared with the agent is exclusive and not to put to other uses. Therefore the banks should take adequate care and due diligence in selecting the agents..
(v) Disclosure in Public/National interest: Banker may be required to make disclosure in the interest of the nation and public at large. Public interest may be reckoned only according to the prevailing circumstances.
PRECAUTIONS TO BE ADOPTED WHILE DISCLOSING THE INFORMATION
PRECAUTIONS TO BE ADOPTED WHILE DISCLOSING THE INFORMATION
Banker should adopt proper precaution while disclosing the financial status or any other information of his customers. Undue or irrelevant information can, not only make the banker liable for compensation but also the third party who makes use of such information may suffer loss. It is, therefore, necessary to note the following points
1. Only facts should be revealed: Only such facts as are evident from the customer’s account to be revealed. In other words, the disclosure should not be based on rumours.
2. It should be a statement in general: The banker should give the information about the customer’s financial position in a general form. Terms commonly used and understood in the banking fraternity like ‘ordinary’, ‘fair’, ‘good’, ‘excellent’, ‘unsatisfactory’, ‘in the ordinary course of business’, etc., may be used for describing the means, credit of a customer:
3. Secrecy should be maintained by the recipient also: The banker should clearly state while giving the information that the recipient should maintain absolute secrecy of information furnished.
4. Disclosure of secrecy: It is the practice among bankers to state while sharing information about customers with other bankers that the information was being furnished in strict secrecy and that the banker giving the information was not responsible and would not be liable for the information so given and further that the recipient authority should also treat it as confidential.
5. Information should not be given to persons out of context and without proper justification: If a person who is not at all directly concerned with a customer of the bank, asks for information about the customer’s account, the request from such a person is out of context and hence the banker should not make disclosure.
Banker should adopt proper precaution while disclosing the financial status or any other information of his customers. Undue or irrelevant information can, not only make the banker liable for compensation but also the third party who makes use of such information may suffer loss. It is, therefore, necessary to note the following points
1. Only facts should be revealed: Only such facts as are evident from the customer’s account to be revealed. In other words, the disclosure should not be based on rumours.
2. It should be a statement in general: The banker should give the information about the customer’s financial position in a general form. Terms commonly used and understood in the banking fraternity like ‘ordinary’, ‘fair’, ‘good’, ‘excellent’, ‘unsatisfactory’, ‘in the ordinary course of business’, etc., may be used for describing the means, credit of a customer:
3. Secrecy should be maintained by the recipient also: The banker should clearly state while giving the information that the recipient should maintain absolute secrecy of information furnished.
4. Disclosure of secrecy: It is the practice among bankers to state while sharing information about customers with other bankers that the information was being furnished in strict secrecy and that the banker giving the information was not responsible and would not be liable for the information so given and further that the recipient authority should also treat it as confidential.
5. Information should not be given to persons out of context and without proper justification: If a person who is not at all directly concerned with a customer of the bank, asks for information about the customer’s account, the request from such a person is out of context and hence the banker should not make disclosure.
FURNISHING OF OPINION
FURNISHING OF OPINION
One of the important duties of a bank is to submit an opinion reort on its customer if asked for by fellow banker. A bank is also required to obtain such report from other banks before processing any application for credit facilities. The bank invariably obtains opinion reports before sanctioning credit facilities to a new person who is maintaining deposit/advance accounts with other banks. While obtaining guarantees from a third party, not known to bank or while sanctioning bills purchase/discount/book debts facility, etc. banks invariably call for opinion report from other agencies. The bank should consider the following aspects at the time of submission of the report.
1. An implied authority of customer is available to the bank to disclose information about the customer to the other bank.
2. The information may be sought by the other bank as the customer would be undertaking some liability direct or contingent, like request for credit facilities, or would be accepting bills, or would be a guarantor, etc. As such the report should be based on factual records at the bank. No special efforts should be made to obtain more information about the customer. Banker should make the report on the basis of available information, if possible.
3. No personal opinion of the bank official should be given. Bank should not volunteer information which is not asked for.
4. The opinion should be given in general terms only. The bank should not misguide/misrepresent the other bank. It (bank) should give true opinion of the customer as held by the bank. While indicating worth of the customer, it is customary not to give it in figures but to couch it in certain conventional terms used in the bank.
5. While furnishing opinion report, the bank should stipulate that the report is submifted without any responsibility on the part of the bank and its officers and should also indicate that all information so furnished should be treated as confidential.
6. If the bank furnishing such report, had any bad experience about the customer in the past, the report should invariably convey the signal to the fellow banker about the bad feature of the account.
One of the important duties of a bank is to submit an opinion reort on its customer if asked for by fellow banker. A bank is also required to obtain such report from other banks before processing any application for credit facilities. The bank invariably obtains opinion reports before sanctioning credit facilities to a new person who is maintaining deposit/advance accounts with other banks. While obtaining guarantees from a third party, not known to bank or while sanctioning bills purchase/discount/book debts facility, etc. banks invariably call for opinion report from other agencies. The bank should consider the following aspects at the time of submission of the report.
1. An implied authority of customer is available to the bank to disclose information about the customer to the other bank.
2. The information may be sought by the other bank as the customer would be undertaking some liability direct or contingent, like request for credit facilities, or would be accepting bills, or would be a guarantor, etc. As such the report should be based on factual records at the bank. No special efforts should be made to obtain more information about the customer. Banker should make the report on the basis of available information, if possible.
3. No personal opinion of the bank official should be given. Bank should not volunteer information which is not asked for.
4. The opinion should be given in general terms only. The bank should not misguide/misrepresent the other bank. It (bank) should give true opinion of the customer as held by the bank. While indicating worth of the customer, it is customary not to give it in figures but to couch it in certain conventional terms used in the bank.
5. While furnishing opinion report, the bank should stipulate that the report is submifted without any responsibility on the part of the bank and its officers and should also indicate that all information so furnished should be treated as confidential.
6. If the bank furnishing such report, had any bad experience about the customer in the past, the report should invariably convey the signal to the fellow banker about the bad feature of the account.
INTO
INTO is a rapidly growing network of university-based study centres, offering new and higher quality standards of preparation for undergraduate and postgraduate study in the UK and US. Combining the resources of leading universities with major independent investment, INTO Centres deliver a world-class educational and cultural experience for international students, with fast, effective and assured progression to university degree courses. We offer a range of generous scholarships for international students from all over the world.
Wednesday, June 23, 2010
Hospitality, Travel and Tourism Jobs
Hospitality, Travel and Tourism Jobs
Browse Hospitality, Travel & Tourism — the simplest way to find all jobs related to the Hospitality, Travel & Tourism Industries. You'll find the jobs in the Airlines, Food & Beverage, Hotel & Gaming, Travel Consultancy and we've added Sub-Sectors for Concierge, Events & Functions, Front Office, Housekeeping and Reservations to name a few.
Browse Hospitality, Travel & Tourism — the simplest way to find all jobs related to the Hospitality, Travel & Tourism Industries. You'll find the jobs in the Airlines, Food & Beverage, Hotel & Gaming, Travel Consultancy and we've added Sub-Sectors for Concierge, Events & Functions, Front Office, Housekeeping and Reservations to name a few.
Sydney Harbour
Take a look inside one of the world’s most recognisable architectural masterpieces and then fly above it on a spectacular Sydney seaplane flight. Experience one of the busiest performing arts centres in the world, with new, rich audio-visual presentations and projections onto the internal fabric of the building. Commencing at 9am, your guide will take you on an emotional journey, a story to rival any opera plot with its dramatic twists and turns as you visit one or more of the Opera House’s daily live performance venues. Around 1,500 performances, from opera to circus, rock and cabaret, are staged each year to audiences of around 1.5 million. On completion of the tour board the Sydney Seaplanes water taxi transfer from Sydney Opera House to Rose Bay, approximately a 20-minute journey through Sydney Harbour. Arrive at Rose Bay and board the awaiting aircraft for our Sydney Highlights flight. It is hard not to be awed as beautiful Sydney Harbour unveils itself beneath. Venturing south along magnificent sandstone cliffs we reach the world-famous Bondi Beach, and head back into Sydney Harbour climbing to 1000 feet. Even for a seasoned local the vista is truly stunning. We track to the Harbour Bridge and Opera House, and complete a circuit above both famous icons before landing back at Rose Bay. On arrival in Rose Bay the water taxi awaits to whisk you back to Circular Quay, Campbell’s Cove or Darling Harbour.
Australian
Combine an exclusive backstage tour of Sydney’s iconic Opera House with a hearty Australian breakfast and a spectacular scenic flight for the perfect Sydney experience. The intimate backstage tour grants you exclusive access to areas normally reserved for the stars and their crew. Commencing 7.00am at the Sydney Opera House and limited to a maximum of just eight people per tour, you will visit the backstage areas of one of the busiest performing arts centres in the world as it prepares for the day’s upcoming performances. Step onto the Concert Hall stage where some of the world’s performing legends such as Dame Joan Sutherland and Pavarotti have stood; take up the conductor’s baton in the Opera Theatre orchestra pit; peek inside the dressing rooms of the stars and hear about the secrets and real-life dramas that go on behind the curtain. The 2-hour backstage tour ends with breakfast in the Green Room, the private domain of performers and staff. Following breakfast, board Sydney Seaplane’s water taxi for a harbour joyride from Sydney Opera House to Rose Bay, approximately a 20-minute journey. Upon arrival at Rose Bay board your aircraft for our popular Sydney Secrets flight. Enjoy the absolute highlights of Sydney’s famous coast and harbour, taking in the Northern Beaches – Manly, Curl Curl, Avalon and the iconic Palm Beach, where Australia’s favourite soap ‘Home and Away’ is filmed. Returning via the yachties paradise of Pittwater, we fly into Sydney Harbour for a circuit above the Bridge and Opera House before landing back at Rose Bay. Our sedate, high wing beaver aircraft is ideally suited for still or video photography. On arrival in Rose Bay the water taxi awaits to whisk you back to Circular Quay, Campbell’s Cove or Darling Harbour.
Sydney Seaplanes
This is Sydney's ultimate whale viewing experience!
Sydney Seaplanes & Sydney Ocean Adventures offer you the opportunity of an eagle eye view of migrating humpback whales on a 'Sydney highlights' scenic flight followed by getting up close and personal on a 'whale watch ocean adventure' boat tour.
Your experience begins at the Historic Rose Bay flying boat base where you board one of our de Havilland 'Beaver' 6 seat seaplanes and take off for a spectacular view of Sydney city and our beautiful coastline. On the way spot the whales as they pass Sydney heads then do a circuit of the city past the world famous Opera house and Harbour Bridge.
When you land back in Rose Bay take a breath before boarding our purpose built 400hp RIB (Rigid Inflatable Boat) to blast outside the harbour heads at speeds of up to 90kph in perfect comfort and safety for 1.5hrs of up-close and personal time with the mighty migrating whales.
Supported by your aerial sightings, and using our high speed we find the whales again quickly and spend the maximum time with them so you don't suffer from seasickness or boredom! We can often visit multiple pods in one trip and see a huge amount of the coastline and beaches of Sydney, such as the world famous Bondi beach and beautiful Manly from sea level.
Sydney Seaplanes & Sydney Ocean Adventures offer you the opportunity of an eagle eye view of migrating humpback whales on a 'Sydney highlights' scenic flight followed by getting up close and personal on a 'whale watch ocean adventure' boat tour.
Your experience begins at the Historic Rose Bay flying boat base where you board one of our de Havilland 'Beaver' 6 seat seaplanes and take off for a spectacular view of Sydney city and our beautiful coastline. On the way spot the whales as they pass Sydney heads then do a circuit of the city past the world famous Opera house and Harbour Bridge.
When you land back in Rose Bay take a breath before boarding our purpose built 400hp RIB (Rigid Inflatable Boat) to blast outside the harbour heads at speeds of up to 90kph in perfect comfort and safety for 1.5hrs of up-close and personal time with the mighty migrating whales.
Supported by your aerial sightings, and using our high speed we find the whales again quickly and spend the maximum time with them so you don't suffer from seasickness or boredom! We can often visit multiple pods in one trip and see a huge amount of the coastline and beaches of Sydney, such as the world famous Bondi beach and beautiful Manly from sea level.
Sydney
For those wishing to treat themselves to the absolute highlights of Sydney’s famous coast and waterways the 30 minute ‘Sydney Secrets’ flight is a must! This flight encompasses Sydney’s beautiful Northern Beaches. Our pilots know this area like the back of their hand and will point out the famous beaches along the route, including Manly, Curl Curl, Avalon and the iconic Palm Beach – where Australia’s favourite soap ‘Home and Away’ is filmed. We return to the Harbour via the yachties paradise of Pittwater. You will be amazed at the number of boats grouped around the nooks and crannies of this picturesque waterway. This flight also concludes with a circuit over Sydney Harbour including the Harbour Bridge and Opera House. Our sedate, high wing beaver aircraft is perfect for still or video photography.
Tuesday, June 22, 2010
Twentieth Century Fox Pushes U.K. 'Garfield' Release with User Generated Content
Twentieth Century Fox Pushes U.K. 'Garfield' Release with User Generated Content
Posted on Wednesday June 21, 2006
Filed under 20th Century Fox, Comedy, Europe, Family, Movie Marketing, New Releases, Online Marketing, Viral Marketing
According to Digital Bulletin, Twentieth Century Fox is launching a viral site that will use user-generated content to promote the U.K. release of 'Garfield: A Tale of Two Kitties.'
Located at worldwidewhiskers.com, the site enables users to create a special "cat profile," which allows the user to pick attributes like color, food favorites, and pastimes. Users can then scour the globe to find other "cat buddies" that share similar interests.
The site, which is available in nine languages, was designed by Substance, a U.K. based interactive agency. 'Garfield: A Tale of Two Kitties' is slated to open in the U.K. on August 18th. The film has grossed $11.05 million since its U.S. release on June 16th.
Posted on Wednesday June 21, 2006
Filed under 20th Century Fox, Comedy, Europe, Family, Movie Marketing, New Releases, Online Marketing, Viral Marketing
According to Digital Bulletin, Twentieth Century Fox is launching a viral site that will use user-generated content to promote the U.K. release of 'Garfield: A Tale of Two Kitties.'
Located at worldwidewhiskers.com, the site enables users to create a special "cat profile," which allows the user to pick attributes like color, food favorites, and pastimes. Users can then scour the globe to find other "cat buddies" that share similar interests.
The site, which is available in nine languages, was designed by Substance, a U.K. based interactive agency. 'Garfield: A Tale of Two Kitties' is slated to open in the U.K. on August 18th. The film has grossed $11.05 million since its U.S. release on June 16th.
Twentieth Century Fox Promotes 'Night Watch' DVD Release with Virtual Scavenger Hunt
Twentieth Century Fox Promotes 'Night Watch' DVD Release with Virtual Scavenger Hunt
Posted on Tuesday June 27, 2006
Filed under 18-35 Males, 20th Century Fox, DVD Marketing, Horror, Movie Marketing
Night Watch DVD
Twentieth Century Fox has partnered with Buzztone, a New York-based youth marketing agency, to conduct an online promotional scavenger hunt for the home video release of 'Night Watch.'
According to a joint press release, fans choose between "the forces of darkness or light" and then are tasked to find lost objects scattered across the web. Clues have been hidden on a wide slate of niche horror websites, including MonstersandCritics.com, HorrorFind.com, Bloody-Disgusting.com, and FemmeFatales.com, among others. In addition to a $2500 dollar grand prize for the top scavenger, Fox is also offering DVD players and horror DVDs as additional prizes.
A disappointment for Fox during its theatrical run, the film earned a meager $1.5 million during its U.S. release. However, the film is among the most successful releases of all time in its native Russia, earning more than $30 million.
The 'Night Watch' DVD hit stores on June 20th, but fans have until July 20th to participate in the promotion. You can visit the promotional site at buzztone.com/nightwatch.
Posted on Tuesday June 27, 2006
Filed under 18-35 Males, 20th Century Fox, DVD Marketing, Horror, Movie Marketing
Night Watch DVD
Twentieth Century Fox has partnered with Buzztone, a New York-based youth marketing agency, to conduct an online promotional scavenger hunt for the home video release of 'Night Watch.'
According to a joint press release, fans choose between "the forces of darkness or light" and then are tasked to find lost objects scattered across the web. Clues have been hidden on a wide slate of niche horror websites, including MonstersandCritics.com, HorrorFind.com, Bloody-Disgusting.com, and FemmeFatales.com, among others. In addition to a $2500 dollar grand prize for the top scavenger, Fox is also offering DVD players and horror DVDs as additional prizes.
A disappointment for Fox during its theatrical run, the film earned a meager $1.5 million during its U.S. release. However, the film is among the most successful releases of all time in its native Russia, earning more than $30 million.
The 'Night Watch' DVD hit stores on June 20th, but fans have until July 20th to participate in the promotion. You can visit the promotional site at buzztone.com/nightwatch.
MySpace and Fox Partner to Launch the 'Black Carpet Screening Series'
MySpace and Fox Partner to Launch the 'Black Carpet Screening Series'
Posted on Friday September 15, 2006
Filed under 20th Century Fox, Comedy, Movie Marketing, New Releases, Online Marketing, Partnerships, Viral Marketing
MySpace Logo
This morning, MySpace and Twentieth Century Fox announced the launch of the Black Carpet Screening Series, which will enable MySpace registered users a chance to see early previews of films before they hit theaters. The move is the biggest studio social networking promotion to date, and also marks MySpace’s first foray into a worldwide exclusive event.
The first advance screening will kickoff on September 20th, which will showcase 'Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,' a full two weeks ahead of the film’s November 3rd premiere. Members in Canada, Germany, the U.K., Ireland and 20 U.S. cities will have a chance to attend local screening events. Users will have to add the Black Carpet profile to their friends list, as well as the film they are interested in seeing, and they will then receive bulletins with details on cities and showtimes.
This looks like an exceptionally smart move by Fox to harness the viral effect of social networks. In effect, it is a brilliant marriage of the proven word of mouth Generating capability of advance screenings to MySpace’s 40 million member social network, and this move will enable the positive word of mouth to spread faster than face-to-face contact. It will be interesting to see which films they choose beyond ‘Borat;’ After all, we have seen how much of a double-edged sword instant word-of-mouth can be.
Nonetheless, this move furthers the synergy between MySpace and News Corp., and looks like a broadening of the studio’s recent efforts to court the youth market with the launch of their Fox Atomic label. It will be interesting to see if further synergies between MySpace and Fox Atomic develop, and also how the other studios will react.
Posted on Friday September 15, 2006
Filed under 20th Century Fox, Comedy, Movie Marketing, New Releases, Online Marketing, Partnerships, Viral Marketing
MySpace Logo
This morning, MySpace and Twentieth Century Fox announced the launch of the Black Carpet Screening Series, which will enable MySpace registered users a chance to see early previews of films before they hit theaters. The move is the biggest studio social networking promotion to date, and also marks MySpace’s first foray into a worldwide exclusive event.
The first advance screening will kickoff on September 20th, which will showcase 'Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,' a full two weeks ahead of the film’s November 3rd premiere. Members in Canada, Germany, the U.K., Ireland and 20 U.S. cities will have a chance to attend local screening events. Users will have to add the Black Carpet profile to their friends list, as well as the film they are interested in seeing, and they will then receive bulletins with details on cities and showtimes.
This looks like an exceptionally smart move by Fox to harness the viral effect of social networks. In effect, it is a brilliant marriage of the proven word of mouth Generating capability of advance screenings to MySpace’s 40 million member social network, and this move will enable the positive word of mouth to spread faster than face-to-face contact. It will be interesting to see which films they choose beyond ‘Borat;’ After all, we have seen how much of a double-edged sword instant word-of-mouth can be.
Nonetheless, this move furthers the synergy between MySpace and News Corp., and looks like a broadening of the studio’s recent efforts to court the youth market with the launch of their Fox Atomic label. It will be interesting to see if further synergies between MySpace and Fox Atomic develop, and also how the other studios will react.
Fox Launches Second Demographically-targeted Specialty Division with FoxFaith
Fox Launches Second Demographically-targeted Specialty Division with FoxFaith
Posted on Tuesday September 19, 2006
Filed under 20th Century Fox, Christian Marketing, DVD Marketing, Home Entertainment, Industry News, Movie Marketing, New Releases
FoxFaith Logo
News Corp.'s Fox Filmed Entertainment today announced plans to target the Christian audience with the formal launch of the FoxFaith Home Enertainment Division.
FoxFaith will acquire up to twelve films a year, with a minimum of six theatrical releases a year under partnerships with AMC Theatres and Carmike Cinemas. The label will target evangelical Christians, a group whose beliefs have traditionally been at odds with secular Hollywood fare (including some of the racier content seen on Fox's broadcast network). The label has also partnered with the Dove Foundation, a non-profit that offers seals of approval to qualifying films free of offensive content.
Productions will be based on bestselling Christian fiction and will have production budgets under $5 million. Recent updates indicate they will be acquisitions, and not studio productions Additionally, the films will receive marketing support nearly equal to the production budgets, a significant figure for marketing low-budget films. This will complement Fox’s already hefty grassroots database of 90,000 congregations and 14 million evangelical households.
As we reported here over a year ago, FoxFaith has been making major inroads into the Christian marketplace in the DVD arena. Since the launch of the FoxFaith initiative last June, Fox has shipped over 30 million faith-based DVDs. As the DVD distributor for ‘Passion of the Christ,’ fox has sold an impressive 15 million units and established a considerable competitive advantage in marketing to the Christian community.
Another interesting element to this announcement: As opposed to the rest of Hollywood’s alignment of their theatrical and home video divisions along genre lines (Foreign, American Independent, Horror, etc.), Fox is throwing that paradigm out the window by aligning them along demographic lines, first with Fox Atomic, and now FoxFaith. It’s doesn't seem like much of a stretch to imagine a FoxAsian or FoxWomen specialty unit. After all, this model has been put to the test via specialty cable networks for several decades, but the web has given the model even more promise. With the lower cost of marketing to a known cohort, the centralization of these communities in online social networks, and the ease of building up reusable grassroots databases over time, Fox may have discovered a winning formula for combating the fracturing of the mass audience. The Weinsteins Company has placed a bet on this model as well with Our Stories Films, a specialty studio catering to the African-American audience.
Posted on Tuesday September 19, 2006
Filed under 20th Century Fox, Christian Marketing, DVD Marketing, Home Entertainment, Industry News, Movie Marketing, New Releases
FoxFaith Logo
News Corp.'s Fox Filmed Entertainment today announced plans to target the Christian audience with the formal launch of the FoxFaith Home Enertainment Division.
FoxFaith will acquire up to twelve films a year, with a minimum of six theatrical releases a year under partnerships with AMC Theatres and Carmike Cinemas. The label will target evangelical Christians, a group whose beliefs have traditionally been at odds with secular Hollywood fare (including some of the racier content seen on Fox's broadcast network). The label has also partnered with the Dove Foundation, a non-profit that offers seals of approval to qualifying films free of offensive content.
Productions will be based on bestselling Christian fiction and will have production budgets under $5 million. Recent updates indicate they will be acquisitions, and not studio productions Additionally, the films will receive marketing support nearly equal to the production budgets, a significant figure for marketing low-budget films. This will complement Fox’s already hefty grassroots database of 90,000 congregations and 14 million evangelical households.
As we reported here over a year ago, FoxFaith has been making major inroads into the Christian marketplace in the DVD arena. Since the launch of the FoxFaith initiative last June, Fox has shipped over 30 million faith-based DVDs. As the DVD distributor for ‘Passion of the Christ,’ fox has sold an impressive 15 million units and established a considerable competitive advantage in marketing to the Christian community.
Another interesting element to this announcement: As opposed to the rest of Hollywood’s alignment of their theatrical and home video divisions along genre lines (Foreign, American Independent, Horror, etc.), Fox is throwing that paradigm out the window by aligning them along demographic lines, first with Fox Atomic, and now FoxFaith. It’s doesn't seem like much of a stretch to imagine a FoxAsian or FoxWomen specialty unit. After all, this model has been put to the test via specialty cable networks for several decades, but the web has given the model even more promise. With the lower cost of marketing to a known cohort, the centralization of these communities in online social networks, and the ease of building up reusable grassroots databases over time, Fox may have discovered a winning formula for combating the fracturing of the mass audience. The Weinsteins Company has placed a bet on this model as well with Our Stories Films, a specialty studio catering to the African-American audience.
Casino Royale
Starting out Broadway at 19th street, we pass a wall of "coming soon" posters outside of a six-plex. 'Casino Royale' seems to catch the eye the most out of the four we see here
New York City
In running a website about marketing, sometimes we forget that the online space is not the center of the marketing universe. After all, the online marketing budget for most films amounts to only 10-15% of the total marketing spend. Now granted, that number is rising every day, and you do get more bang for your online marketing buck, but other forms of advertising -- namely print, television and outdoor -- are still the single biggest percentage of the movie marketing spend.
In recognition of that fact, Movie Marketing Update is starting a new feature called "Movie Ads in the Wild." Several times a month we're going to show you what marketers are doing on the street, in theater lobbies, on billboards, and in the local newspapers. This week's installment comes to you from New York City -- more specifically, Park Avenue between 17th and 23rd streets in Midtown, with a little dash of Queens to boot.
In recognition of that fact, Movie Marketing Update is starting a new feature called "Movie Ads in the Wild." Several times a month we're going to show you what marketers are doing on the street, in theater lobbies, on billboards, and in the local newspapers. This week's installment comes to you from New York City -- more specifically, Park Avenue between 17th and 23rd streets in Midtown, with a little dash of Queens to boot.
Monday, June 21, 2010
Brand portfolio
Brand portfolio
Name Launched Discontinued Notes Picture
Sprite Zero 1974 This sugar-free version was originally produced in the United States as "Sugar Free Sprite" in 1974, then was renamed to "Diet Sprite" in 1983. In other countries, it was known as "Sprite Light." In September 2004, it was rebranded as "Diet Sprite Zero." Since then, it has become "Sprite Zero (Sprite Z)" in Argentina, Australia, Bolivia, Brazil, Chile, mainland China, Europe, Paraguay, Peru, Uruguay, and New Zealand. "Diet" was dropped from the product's name, to become simply "Sprite Zero," when new logos debuted in June 2006. The "Zero" designation for low-calorie sodas from the Coca-Cola Company was first used on Diet Sprite Zero before being used on the flagship Zero product, Coca-Cola Zero.
Sprite Ice 2002 A mint-flavored Sprite that made its debut in Korea in 2002 as "Sprite Blue," "Sprite Ice" in Canada, and '"Sprite Ice Cube" in Belgium in 2003. "Sprite Ice Blue" was introduced in Italy, Taiwan, and mainland China in 2004, and in Chile in the summer of 2005. There is also "Sprite Lemon Lime Mint."
Sprite Super Lemon 2003 Introduced in Hong Kong in 2003
Sprite on Fire 2003 A ginger-flavored variation marketed as having a burning sensation. It was introduced in Hong Kong in 2003. This flavor also debuted in mainland China and Taiwan in 2004. Available in some areas as "Sprite Finger Lemon."
Sprite Remix 2003 Fruit-flavored variations first introduced in the United States in 2003. A different flavor was available in 2004, and finally 2005. Its production has been around 11.6 billion bottles per year.
Sprite Duo 2007 A variation of Sprite with lemon juice and less carbonation and sugar that is available in Spain in cans and PET bottles. It was introduced in spring 2007[9] and phased out in early 2009.
Sprite Dry Lemon Unknown Available in Canada.
Sprite 3G Unknown An Energy drink produced to rival Red Bull. It contains Glucose, caffeine from Green coffee beans and Guarana. It has been advertised as the "new addition to the Sprite family," a Sprite baby. Glassworks (the company that does the ads for the Sprite drink) had developed the next generation of the trademark Sprite goblin and the phrase, "It keeps you sharp."[citation needed] Sprite 3G has since been discontinued in the UK.[10]
Sprite Recharge Unknown An energy drink.
Chinotto 1997 Marketed as lemon-lime soda in some countries in South America as a replacement for Sprite (Sprite uses the name "Chinotto" in countries such as Venezuela). Its taste is very similar to Sprite.
Sprite Super Chilled Unknown A sprite flavor that crates ice when its opened. sold in the UK in test markets. [11]
Sprite Green 2008 Announced December 17, 2008, Sprite Green will be sweetened with Truvia (a natural zero-calorie sweetener made from Stevia)[12]
Name Launched Discontinued Notes Picture
Sprite Zero 1974 This sugar-free version was originally produced in the United States as "Sugar Free Sprite" in 1974, then was renamed to "Diet Sprite" in 1983. In other countries, it was known as "Sprite Light." In September 2004, it was rebranded as "Diet Sprite Zero." Since then, it has become "Sprite Zero (Sprite Z)" in Argentina, Australia, Bolivia, Brazil, Chile, mainland China, Europe, Paraguay, Peru, Uruguay, and New Zealand. "Diet" was dropped from the product's name, to become simply "Sprite Zero," when new logos debuted in June 2006. The "Zero" designation for low-calorie sodas from the Coca-Cola Company was first used on Diet Sprite Zero before being used on the flagship Zero product, Coca-Cola Zero.
Sprite Ice 2002 A mint-flavored Sprite that made its debut in Korea in 2002 as "Sprite Blue," "Sprite Ice" in Canada, and '"Sprite Ice Cube" in Belgium in 2003. "Sprite Ice Blue" was introduced in Italy, Taiwan, and mainland China in 2004, and in Chile in the summer of 2005. There is also "Sprite Lemon Lime Mint."
Sprite Super Lemon 2003 Introduced in Hong Kong in 2003
Sprite on Fire 2003 A ginger-flavored variation marketed as having a burning sensation. It was introduced in Hong Kong in 2003. This flavor also debuted in mainland China and Taiwan in 2004. Available in some areas as "Sprite Finger Lemon."
Sprite Remix 2003 Fruit-flavored variations first introduced in the United States in 2003. A different flavor was available in 2004, and finally 2005. Its production has been around 11.6 billion bottles per year.
Sprite Duo 2007 A variation of Sprite with lemon juice and less carbonation and sugar that is available in Spain in cans and PET bottles. It was introduced in spring 2007[9] and phased out in early 2009.
Sprite Dry Lemon Unknown Available in Canada.
Sprite 3G Unknown An Energy drink produced to rival Red Bull. It contains Glucose, caffeine from Green coffee beans and Guarana. It has been advertised as the "new addition to the Sprite family," a Sprite baby. Glassworks (the company that does the ads for the Sprite drink) had developed the next generation of the trademark Sprite goblin and the phrase, "It keeps you sharp."[citation needed] Sprite 3G has since been discontinued in the UK.[10]
Sprite Recharge Unknown An energy drink.
Chinotto 1997 Marketed as lemon-lime soda in some countries in South America as a replacement for Sprite (Sprite uses the name "Chinotto" in countries such as Venezuela). Its taste is very similar to Sprite.
Sprite Super Chilled Unknown A sprite flavor that crates ice when its opened. sold in the UK in test markets. [11]
Sprite Green 2008 Announced December 17, 2008, Sprite Green will be sweetened with Truvia (a natural zero-calorie sweetener made from Stevia)[12]
Marketing
Marketing
Sprite's slogans in the 1960s and 1970s ranged from "Taste Its Tingling Tartness," "Naturally Tart," and "It's a Natural!" these were all advertised to make people wonder about the taste of sprite.
A song known as "Sprite" or "Melon-ball Bounce" was originally composed by Raymond Scott for a Sprite radio commercial around 1963, that references the "ice-tart taste" of Sprite.
Sprite started its most memorable campaign in the late 1970s/early 1980s with the phrase "Great Lymon Taste makes it Sprite" (using the portmanteau word "lymon," combining the words "lemon" and "lime," to describe the flavor of the drink) which remained on the logo for many years. However, this was never the actual Sprite slogan and was advertised by Jim Varney as Ernest P. Worrell.
Three Sprite cans produced in mainland China (from left to right): Sprite Icy Mint, Sprite On Fire, and Sprite
By the 1980s Sprite began to have a big following among teenagers, so in 1987 marketing ads for the product were changed to cater to that demographic. "I Like the Sprite in You" was their first long running slogan. Many versions of the jingle were made during that time to fit various genres. The slogan was used until 1994.
In 1994, Sprite created a newer logo that stood out from their previous logos. The main coloring of the product's new logo was blue blending into green with silver "splashes," and subtle small white bubbles were on the background of the logo. The word "Sprite" had a blue backdrop shadow on the logo, and the words "Great Lymon Taste!" were removed from the logo. This was the official U.S. logo until 2007. During 1994, the slogan was also changed to "Obey Your Thirst" and was set to the urban crowd with a hip-hop theme song. One of the first lyrics for the new slogan were, "Never forget yourself 'cause first things first, grab a cold, cold can, and Obey your thirst."
Toward the late 1990s, most of Sprite's advertisements featured amateur and famous basketball players. The tagline for most of these ads was, "Image is nothing. Thirst is everything. Obey your thirst."
In 1998, one infamous commercial poked fun at products with cartoon mascots. In the commercial, a mother serves up two glasses of a fictitious product called "Sun Fizz" for her kids. The kids are thrilled, saying that it's their favorite. Then the product's mascot, a sun character with blue eyes, a red bow tie, and a high-pitched Mickey Mouse-like voice, pops out saying that "there's a delicious ray of sunshine in every drop." The mother and her kids scream in horror and run while the sun character chases them around the house asking why they're running from him. After the mom trips and tells her kids to keep running, the viewer is left to wonder what will happen to her. Finally, the commercial's message is given: "Trust your gut, not some cartoon character."[2]
In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated.[3][4]
Also in the 1990s, Sprite launched the short-lived but memorable "Jooky" ad campaign. The 30-second television spots poked fun at other soft drinks' perceived lack of authenticity, ridiculous loyalty programs and, in particular, the grandiose, bandwagon-driven style of advertising popular among other soft drink manufacturers, notably Pepsi. The tagline for these spots was "Image is nothing. Thirst is everything. Obey your thirst."[5][6]
In 2000, Sprite commissioned graffiti artist Temper to design a limited edition can which saw the design on 100 million cans across Europe.
The Evolution of the Sprite bottle,(from left to right), The original 1960's starburst logo, the 2004 slanted Sprite logo, 2005's "S" logo, the new 2009 logo.
In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks.[7]
In 2005, a new Sprite logo, consisting of two yellow and green "halves" forming an "S" lemon/lime design, began to make its debut on Sprite bottles and cans. The slogan was changed from its long running "Obey Your Thirst" to just "Obey." The advertisement themes received their first major change for this decade as well.
Sprite's ads at the time featured several fast subliminal scenes and messages that can be pointed out when played back in slow motion. As with most modern commercials, many of these videos can be seen online. The "Sublymonal" campaign was also used as part of the alternate reality game The Lost Experience.[8] This also resurrected the "lymon" word.
Sprite redesigned their label in April 2009, removing the aforementioned "S" logo after just two years. The new design, which features yet another new revision of the main Sprite logo, bears much resemblance to the 1994 revamp.
In the UK, it is recognized by its slogan "Get the Right Sprite," based on ads containing an alternate sprite, a green sickly goblin that causes irritation and trouble to those who acquire it accidentally.
Sprite's slogans in the 1960s and 1970s ranged from "Taste Its Tingling Tartness," "Naturally Tart," and "It's a Natural!" these were all advertised to make people wonder about the taste of sprite.
A song known as "Sprite" or "Melon-ball Bounce" was originally composed by Raymond Scott for a Sprite radio commercial around 1963, that references the "ice-tart taste" of Sprite.
Sprite started its most memorable campaign in the late 1970s/early 1980s with the phrase "Great Lymon Taste makes it Sprite" (using the portmanteau word "lymon," combining the words "lemon" and "lime," to describe the flavor of the drink) which remained on the logo for many years. However, this was never the actual Sprite slogan and was advertised by Jim Varney as Ernest P. Worrell.
Three Sprite cans produced in mainland China (from left to right): Sprite Icy Mint, Sprite On Fire, and Sprite
By the 1980s Sprite began to have a big following among teenagers, so in 1987 marketing ads for the product were changed to cater to that demographic. "I Like the Sprite in You" was their first long running slogan. Many versions of the jingle were made during that time to fit various genres. The slogan was used until 1994.
In 1994, Sprite created a newer logo that stood out from their previous logos. The main coloring of the product's new logo was blue blending into green with silver "splashes," and subtle small white bubbles were on the background of the logo. The word "Sprite" had a blue backdrop shadow on the logo, and the words "Great Lymon Taste!" were removed from the logo. This was the official U.S. logo until 2007. During 1994, the slogan was also changed to "Obey Your Thirst" and was set to the urban crowd with a hip-hop theme song. One of the first lyrics for the new slogan were, "Never forget yourself 'cause first things first, grab a cold, cold can, and Obey your thirst."
Toward the late 1990s, most of Sprite's advertisements featured amateur and famous basketball players. The tagline for most of these ads was, "Image is nothing. Thirst is everything. Obey your thirst."
In 1998, one infamous commercial poked fun at products with cartoon mascots. In the commercial, a mother serves up two glasses of a fictitious product called "Sun Fizz" for her kids. The kids are thrilled, saying that it's their favorite. Then the product's mascot, a sun character with blue eyes, a red bow tie, and a high-pitched Mickey Mouse-like voice, pops out saying that "there's a delicious ray of sunshine in every drop." The mother and her kids scream in horror and run while the sun character chases them around the house asking why they're running from him. After the mom trips and tells her kids to keep running, the viewer is left to wonder what will happen to her. Finally, the commercial's message is given: "Trust your gut, not some cartoon character."[2]
In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated.[3][4]
Also in the 1990s, Sprite launched the short-lived but memorable "Jooky" ad campaign. The 30-second television spots poked fun at other soft drinks' perceived lack of authenticity, ridiculous loyalty programs and, in particular, the grandiose, bandwagon-driven style of advertising popular among other soft drink manufacturers, notably Pepsi. The tagline for these spots was "Image is nothing. Thirst is everything. Obey your thirst."[5][6]
In 2000, Sprite commissioned graffiti artist Temper to design a limited edition can which saw the design on 100 million cans across Europe.
The Evolution of the Sprite bottle,(from left to right), The original 1960's starburst logo, the 2004 slanted Sprite logo, 2005's "S" logo, the new 2009 logo.
In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks.[7]
In 2005, a new Sprite logo, consisting of two yellow and green "halves" forming an "S" lemon/lime design, began to make its debut on Sprite bottles and cans. The slogan was changed from its long running "Obey Your Thirst" to just "Obey." The advertisement themes received their first major change for this decade as well.
Sprite's ads at the time featured several fast subliminal scenes and messages that can be pointed out when played back in slow motion. As with most modern commercials, many of these videos can be seen online. The "Sublymonal" campaign was also used as part of the alternate reality game The Lost Experience.[8] This also resurrected the "lymon" word.
Sprite redesigned their label in April 2009, removing the aforementioned "S" logo after just two years. The new design, which features yet another new revision of the main Sprite logo, bears much resemblance to the 1994 revamp.
In the UK, it is recognized by its slogan "Get the Right Sprite," based on ads containing an alternate sprite, a green sickly goblin that causes irritation and trouble to those who acquire it accidentally.
Sprite
Sprite is a transparent, lemon-lime flavored, caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Lithiated Lemon" in 1929. It comes in a primarily silver, green, and blue can or a green translucent bottle with a primarily green and blue label. In 1978, Sprite became the market leader position in the lemon soda category. Sprite is very popular in Canada as well. The annual sales rate of Sprite in Canada is 15 million per year.
Sprite became popular in marketing in the 1960s through 1970s when they started making advertisements for the soda pop which was soon referenced in songs. Sprite also became popular through the late 1970s through early 1980s, when they made slogan ads for the pop. In the late 1980s, Sprite became popular through the teenage group.
During the 1990s, the soda started to be featured in TV and radio ads. In 2000, Sprite commissioned Temper to design a can which saw the design on 300 million cans across Europe. During 2005 the company changed its logo, then again in 2009
Sprite became popular in marketing in the 1960s through 1970s when they started making advertisements for the soda pop which was soon referenced in songs. Sprite also became popular through the late 1970s through early 1980s, when they made slogan ads for the pop. In the late 1980s, Sprite became popular through the teenage group.
During the 1990s, the soda started to be featured in TV and radio ads. In 2000, Sprite commissioned Temper to design a can which saw the design on 300 million cans across Europe. During 2005 the company changed its logo, then again in 2009
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