Monday, October 19, 2015

How to Determine the Correct Things to Focus On

Peak performance experts say things like, “You should focus. You need to eliminate the distractions. Commit to one thing and become great at that thing.”

This is good advice. The more I study successful people from all walks of life—artists, athletes, entrepreneurs, scientists—the more I believe focus is a core factor of success.

But there is a problem with this advice too.

Of the many options in front of you, how do you know what to focus on? How do you know where to direct your energy and attention? How do you determine the one thingthat you should commit to doing?

Related: How to Optimize Your Daily Decisions

I don’t claim to have all the answers, but let me share what I’ve learned so far.

Like most entrepreneurs, I struggled through my first year of building a business.

I launched my first product without having any idea who I would sell it to. (Big surprise, nobody bought it.) I reached out to important people, mis-managed expectations, made stupid mistakes, and essentially ruined the chance to build good relationships with people I respected. I attempted to teach myself how to code, made one change to my website, and deleted everything I had done during the previous three months.

To put it simply, I didn’t know what I was doing.

During my Year of Many Errors I received a good piece of advice: “Try things until something comes easily.” I took the advice to heart and tried four or five different business ideas over the next 18 months. I’d give each one a shot for two or three months, mix in a little bit of freelance work so I could continue scraping by and paying the bills, and repeat the process.

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